Program Overview:

The Master of Marketing program aims to prepare specialized and innovative marketing professionals, focusing on the use of modern marketing strategies, market analysis, and brand management. The program provides students with advanced knowledge of digital and traditional marketing methods and enhances their ability to understand consumer behavior and make informed marketing decisions in dynamic and competitive environments.

Program Vision:

To be a leading program in developing creative marketing leaders capable of achieving growth and excellence for organizations at both the local and international levels.

Program Mission:

To prepare research-oriented and specialized marketing professionals who possess the knowledge and skills to compete and conduct scientific research relevant to the needs of society and the labor market, through a qualified faculty, a leading educational infrastructure, and effective partnerships.

Program Objectives:

This program aims to:

1. Prepare research-oriented and specialized human resources capable of competing, achieving professional excellence, and leading in marketing at the local and regional levels.
2. To equip students with advanced concepts, knowledge, and understanding of marketing, including its modern and contemporary trends.
3. To develop students' marketing skills and professional expertise, and to strengthen their commitment to professional ethics in diverse business environments.
4. To cultivate students' research, analytical, and critical thinking skills, enabling them to offer innovative and creative solutions that contribute to improving marketing performance and meeting the demands of the job market, as well as the needs of society and its sustainable development.
5. To enhance students' personal capabilities, leadership, communication, and digital skills, their social responsibility, teamwork, and continuous self-learning.

Program Features:

• Advanced curricula combining theory and practice in digital and traditional marketing.
• Specialized faculty with extensive experience in local and international marketing.
• Practical training programs and workshops with leading companies in local and international markets.
• Focus on developing analytical, creative, and leadership skills in marketing.
• Support for scientific research and participation in conferences and advanced marketing studies.

Program Graduate Profile:

1. Strategic Analyst and Developer: Ability to analyze market data and trends, develop appropriate marketing strategies, and make effective decisions in diverse business environments.
2. Critical Thinker, Creator, and Innovator: Possess critical, creative, and innovative skills, and apply them effectively to provide solutions to marketing problems in business organizations and various labor market sectors.
3. Leader, Manager, and Negotiator: Demonstrate leadership, managerial, and negotiation skills, work effectively as part of a team, and can influence and positively change trends to achieve gains in their marketing work.
4. Communicator: Proficient in communicating with various stakeholders in their marketing work, using different technologies, both traditional and digital.
5. Marketing Consultant: Ability to utilize the necessary information and skills to provide effective marketing consultations, address related problems, and improve marketing performance in various labor market organizations.
6. Researcher: Use scientific methods and conduct quantitative and qualitative marketing research, providing effective recommendations and solutions to related problems and challenges.
7. Academic: In-depth specialized marketing knowledge, both theoretical and practical, and the ability to work in teaching and academic positions at educational institutions.
8. Social Responsibility and Professional Ethics Practitioner: Initiative and participation in community service, and ethical and professional responsibility within cultural and social contexts while practicing marketing.
9. Self-Developer and Lifelong Learner: Ability to develop and enhance oneself, and self-commitment to independent and continuous lifelong learning, utilizing modern technology for ongoing professional development and improvement.

Career Opportunities After Graduation:

• Opportunities include Marketing Manager, Brand Manager, or Marketing Consultant positions in local and international companies.
• Working in advertising and digital marketing agencies.
• Developing marketing strategies and managing advertising campaigns for various organizations.
• Working in the banking, industry, and service sectors to enhance brand performance.
• Joining international and regional organizations in the fields of marketing and market research.

Study Plan