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    Program Mission

    Preparing qualified and specialized cadres in the field of international business administration, who possess the knowledge and skills and are able to compete at the local and international levels, and implement scientific research related to the needs of society and the labor market, through a qualified teaching staff and a pioneering educational structure.

    Program Objectives

    The program aims to:

    1- Providing students with knowledge and understanding of the theories and concepts that inform contemporary practice of international business management.

    2- Developing students’ managerial abilities to work effectively in local companies and those operating in multicultural environments.

    3- Developing students’ abilities to employ advanced skills to conduct research in the Yemeni environment and in multicultural environments and to evaluate such research in a critical and analytical manner.

    4- Raising students’ abilities to be creative and imaginative and to deepen the understanding of ethics, positive attitudes and initiative necessary to work as leaders and managers in local and foreign environments

    Program graduate specifications:

    1- Distinguished leader locally and internationally.

    2 - Thinker and critic.

    3 – Academician.

    4 – Researcher.

    5 - International entrepreneur.

    6 - Good communicator.

    7 - Effective communicator in multicultural environments.

    8 - Data analyst according to scientific research methods.

    9 – Volunteer.

    10 – Initiator.

    11 - Specialist in international business.

    Program Overview:

    The Master of Marketing program aims to prepare specialized and innovative marketing professionals, focusing on the use of modern marketing strategies, market analysis, and brand management. The program provides students with advanced knowledge of digital and traditional marketing methods and enhances their ability to understand consumer behavior and make informed marketing decisions in dynamic and competitive environments.

    Program Vision:

    To be a leading program in developing creative marketing leaders capable of achieving growth and excellence for organizations at both the local and international levels.

    Program Mission:

    To prepare research-oriented and specialized marketing professionals who possess the knowledge and skills to compete and conduct scientific research relevant to the needs of society and the labor market, through a qualified faculty, a leading educational infrastructure, and effective partnerships.

    Program Objectives:

    This program aims to:

    1. Prepare research-oriented and specialized human resources capable of competing, achieving professional excellence, and leading in marketing at the local and regional levels.
    2. To equip students with advanced concepts, knowledge, and understanding of marketing, including its modern and contemporary trends.
    3. To develop students' marketing skills and professional expertise, and to strengthen their commitment to professional ethics in diverse business environments.
    4. To cultivate students' research, analytical, and critical thinking skills, enabling them to offer innovative and creative solutions that contribute to improving marketing performance and meeting the demands of the job market, as well as the needs of society and its sustainable development.
    5. To enhance students' personal capabilities, leadership, communication, and digital skills, their social responsibility, teamwork, and continuous self-learning.

    Program Features:

    • Advanced curricula combining theory and practice in digital and traditional marketing.
    • Specialized faculty with extensive experience in local and international marketing.
    • Practical training programs and workshops with leading companies in local and international markets.
    • Focus on developing analytical, creative, and leadership skills in marketing.
    • Support for scientific research and participation in conferences and advanced marketing studies.

    Program Graduate Profile:

    1. Strategic Analyst and Developer: Ability to analyze market data and trends, develop appropriate marketing strategies, and make effective decisions in diverse business environments.
    2. Critical Thinker, Creator, and Innovator: Possess critical, creative, and innovative skills, and apply them effectively to provide solutions to marketing problems in business organizations and various labor market sectors.
    3. Leader, Manager, and Negotiator: Demonstrate leadership, managerial, and negotiation skills, work effectively as part of a team, and can influence and positively change trends to achieve gains in their marketing work.
    4. Communicator: Proficient in communicating with various stakeholders in their marketing work, using different technologies, both traditional and digital.
    5. Marketing Consultant: Ability to utilize the necessary information and skills to provide effective marketing consultations, address related problems, and improve marketing performance in various labor market organizations.
    6. Researcher: Use scientific methods and conduct quantitative and qualitative marketing research, providing effective recommendations and solutions to related problems and challenges.
    7. Academic: In-depth specialized marketing knowledge, both theoretical and practical, and the ability to work in teaching and academic positions at educational institutions.
    8. Social Responsibility and Professional Ethics Practitioner: Initiative and participation in community service, and ethical and professional responsibility within cultural and social contexts while practicing marketing.
    9. Self-Developer and Lifelong Learner: Ability to develop and enhance oneself, and self-commitment to independent and continuous lifelong learning, utilizing modern technology for ongoing professional development and improvement.

    Career Opportunities After Graduation:

    • Opportunities include Marketing Manager, Brand Manager, or Marketing Consultant positions in local and international companies.
    • Working in advertising and digital marketing agencies.
    • Developing marketing strategies and managing advertising campaigns for various organizations.
    • Working in the banking, industry, and service sectors to enhance brand performance.
    • Joining international and regional organizations in the fields of marketing and market research.

    Study Plan

    Program Overview:

    The Master of Marketing program aims to prepare specialized and innovative marketing professionals, focusing on the use of modern marketing strategies, market analysis, and brand management. The program provides students with advanced knowledge of digital and traditional marketing methods and enhances their ability to understand consumer behavior and make informed marketing decisions in dynamic and competitive environments.

    Program Vision:

    To be a leading program in developing creative marketing leaders capable of achieving growth and excellence for organizations at both the local and international levels.

    Program Mission:

    To prepare research-oriented and specialized marketing professionals who possess the knowledge and skills to compete and conduct scientific research relevant to the needs of society and the labor market, through a qualified faculty, a leading educational infrastructure, and effective partnerships.

    Program Objectives:

    This program aims to:

    1. Prepare research-oriented and specialized human resources capable of competing, achieving professional excellence, and leading in marketing at the local and regional levels.
    2. To equip students with advanced concepts, knowledge, and understanding of marketing, including its modern and contemporary trends.
    3. To develop students' marketing skills and professional expertise, and to strengthen their commitment to professional ethics in diverse business environments.
    4. To cultivate students' research, analytical, and critical thinking skills, enabling them to offer innovative and creative solutions that contribute to improving marketing performance and meeting the demands of the job market, as well as the needs of society and its sustainable development.
    5. To enhance students' personal capabilities, leadership, communication, and digital skills, their social responsibility, teamwork, and continuous self-learning.

    Program Features:

    • Advanced curricula combining theory and practice in digital and traditional marketing.
    • Specialized faculty with extensive experience in local and international marketing.
    • Practical training programs and workshops with leading companies in local and international markets.
    • Focus on developing analytical, creative, and leadership skills in marketing.
    • Support for scientific research and participation in conferences and advanced marketing studies.

    Program Graduate Profile:

    1. Strategic Analyst and Developer: Ability to analyze market data and trends, develop appropriate marketing strategies, and make effective decisions in diverse business environments.
    2. Critical Thinker, Creator, and Innovator: Possess critical, creative, and innovative skills, and apply them effectively to provide solutions to marketing problems in business organizations and various labor market sectors.
    3. Leader, Manager, and Negotiator: Demonstrate leadership, managerial, and negotiation skills, work effectively as part of a team, and can influence and positively change trends to achieve gains in their marketing work.
    4. Communicator: Proficient in communicating with various stakeholders in their marketing work, using different technologies, both traditional and digital.
    5. Marketing Consultant: Ability to utilize the necessary information and skills to provide effective marketing consultations, address related problems, and improve marketing performance in various labor market organizations.
    6. Researcher: Use scientific methods and conduct quantitative and qualitative marketing research, providing effective recommendations and solutions to related problems and challenges.
    7. Academic: In-depth specialized marketing knowledge, both theoretical and practical, and the ability to work in teaching and academic positions at educational institutions.
    8. Social Responsibility and Professional Ethics Practitioner: Initiative and participation in community service, and ethical and professional responsibility within cultural and social contexts while practicing marketing.
    9. Self-Developer and Lifelong Learner: Ability to develop and enhance oneself, and self-commitment to independent and continuous lifelong learning, utilizing modern technology for ongoing professional development and improvement.

    Career Opportunities After Graduation:

    • Opportunities include Marketing Manager, Brand Manager, or Marketing Consultant positions in local and international companies.
    • Working in advertising and digital marketing agencies.
    • Developing marketing strategies and managing advertising campaigns for various organizations.
    • Working in the banking, industry, and service sectors to enhance brand performance.
    • Joining international and regional organizations in the fields of marketing and market research.

    Study Plan

    Program Overview:

    The Master of Islamic Studies program is a leading academic program that aims to prepare qualified scholars who combine in-depth knowledge of Islamic law with a contemporary understanding of intellectual and societal issues. The program focuses on the study of the Holy Quran and its sciences, Hadith, Islamic creed, jurisprudence and its principles, and contemporary Islamic thought, employing a scientific methodology that blends tradition and innovation. This approach enhances the ability to analyze contemporary issues from a moderate Islamic perspective that serves both the individual and society.

    Program Vision:

    To be a leader in teaching and researching Islamic sciences, contributing to the development of a generation of scholars and researchers capable of combining Islamic legal scholarship with contemporary cultural awareness.

    Program Mission:

    The program seeks to deepen students' scholarly knowledge and prepare specialized graduates and researchers capable of competing in Islamic sciences in general. This is achieved through an advanced curriculum, a distinguished faculty, a pioneering and innovative educational and research environment, and effective partnerships, all of which contribute to achieving professional excellence and producing scholarly research that serves society and its sustainable development.

    Program Objectives:

    This program aims to:

    1. Prepare graduates specializing in the specific branches of Islamic sciences.
    2. Develop a highly qualified cadre of specialists to work in the education sector, meeting academic, professional, and research needs in a way that serves society and its sustainable development.
    3. Cultivate a high-quality output of researchers in diverse fields of Islamic sciences.
    4. Develop students' digital skills, leadership, communication, critical thinking, creativity, collaborative work, problem-solving, and continuous self-learning.

    Program Features:

    • Combination of authentic academic methodology with an open, contemporary perspective.
    • Academic supervision by scholars and researchers specializing in various branches of Islamic sciences.
    • Encouragement of scientific research and publication in peer-reviewed journals and international conferences.
    • A scholarly environment that fosters the values ​​of dialogue, tolerance, and constructive critical thinking.
    • Comprehensive curriculum covering jurisprudence, hadith, exegesis, creed, Islamic thought, and the Prophet's biography.
    • Opportunity to participate in community service, religious education, and Islamic media programs.

    Program Graduate Profile:

    1. A researcher proficient in using research skills and methodologies and their applications in Islamic sciences and their branches.
    2. A teacher capable of interpreting the meanings and objectives of religious texts.
    3. An administrator capable of contributing to solving contemporary problems and making appropriate decisions.
    4. An influential, collaborative, and proactive leader, and an effective communicator with their community and others.
    5. An academic, a highly qualified specialist with broad knowledge in the fields of Islamic sciences.
    6. A responsible and lifelong learner, committed to professional ethics, moderation, and societal values ​​in diverse cultural contexts.
    7. A critical and innovative thinker, capable of diagnosing, analyzing, and interpreting problems critically, and offering innovative solutions.

    Career Opportunities After Graduation:

    The program opens wide horizons for graduates in diverse fields, including:

    • Academic teaching in universities and Islamic institutes.
    • Scientific research in Islamic and intellectual studies centers.
    • Guidance and outreach in religious and community institutions.
    • Legal and intellectual consultations in governmental and civil bodies.
    • Work in Islamic media and specialized cultural production.

    Study Plan

     

     

     

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    Al-Saeed Univeristy

    Taiz, Yemen, Box : 4999

    Tel : 04271558/60 , Fax : 04271564

    Email : info@alsaeeduni.edu.ye