Master of Marketing (MM)

Al-Saeed University

Program Overview

The Master of Marketing program aims to prepare specialized and innovative marketing professionals, focusing on the use of modern marketing strategies, market analysis, and brand management. The program provides students with advanced knowledge of digital and traditional marketing methods and enhances their ability to understand consumer behavior and make informed marketing decisions in dynamic and competitive environments.

Program Vision

To be a leading program in developing creative marketing leaders capable of achieving growth and excellence for organizations at both the local and international levels.

Program Mission

To prepare research-oriented and specialized marketing professionals who possess the knowledge and skills to compete and conduct scientific research relevant to the needs of society and the labor market, through a qualified faculty, a leading educational infrastructure, and effective partnerships.

Program Objectives

Prepare research-oriented and specialized human resources capable of competing, achieving professional excellence, and leading in marketing at the local and regional levels.
Equip students with advanced concepts, knowledge, and understanding of marketing, including its modern and contemporary trends.
Develop students' marketing skills and professional expertise, and strengthen their commitment to professional ethics in diverse business environments.
Cultivate students' research, analytical, and critical thinking skills, enabling them to offer innovative solutions to improve marketing performance and meet labor market demands and sustainable development needs.
Enhance students' personal capabilities, leadership, communication, digital skills, social responsibility, teamwork, and continuous self-learning.

Program Features

Advanced curricula combining theory and practice in digital and traditional marketing.
Specialized faculty with extensive experience in local and international marketing.
Practical training programs and workshops with leading companies in local and international markets.
Focus on developing analytical, creative, and leadership skills in marketing.
Support for scientific research and participation in conferences and advanced marketing studies.

Program Graduate Profile

Strategic Analyst & Developer: Analyzes market data/trends, develops marketing strategies, and makes effective decisions in diverse business environments.

Critical Thinker & Innovator: Applies critical, creative, and innovative skills to solve marketing problems in business organizations.

Leader, Manager & Negotiator: Demonstrates leadership, management, and negotiation skills to influence trends and achieve marketing gains.

Communicator: Proficient in communicating with various stakeholders using traditional and digital technologies.

Marketing Consultant: Utilizes information and skills to provide effective consultations and improve overall marketing performance.

Researcher: Employs scientific methods for quantitative/qualitative research to provide recommendations for marketing challenges.

Academic: Possesses in-depth theoretical and practical marketing knowledge to work in teaching positions at educational institutions.

Ethical Practitioner: Engages in community service with high ethical and professional responsibility in cultural and social contexts.

Lifelong Learner: Committed to continuous self-learning and personal development using modern technologies.

Career Opportunities After Graduation

Marketing Manager, Brand Manager, or Marketing Consultant in local and international companies.
Working in advertising and digital marketing agencies.
Developing marketing strategies and managing advertising campaigns for various organizations.
Enhancing brand performance in banking, industrial, and service sectors.
Joining international and regional organizations in marketing and market research fields.

Study Plan

Access the detailed academic study plan and course distribution for the Master of Marketing program.

Download / View Study Plan (PDF)